Thursday, February 01, 2007
Brand Names
I've often thought in the past of how certain product brands have been lucky enough to have their name associated with the product they're selling, so now many or most people asking for the product actually end up asking for the brand. You couldn't ask for better advertising, and it must be awful to be the second-leading brand in that category.
Some examples:
Kleenex
Band-Aid
Q-Tip
Pam
Dumpster
Xerox
Coke is close
and now Google
(and edited in via awesome friend Kristin)
Post It Notes
iPod
Got any others?
Some examples:
Kleenex
Band-Aid
Q-Tip
Pam
Dumpster
Xerox
Coke is close
and now Google
(and edited in via awesome friend Kristin)
Post It Notes
iPod
Got any others?
Comments:
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Chapstick! Yes, that's one of the ones that got me thinking of that, and of course I forgot it... :)
What does the Rule of Being First actually say? I think it's really interesting how some brands that are clearly the leaders in their areas/product types don't quite attain that same level of name synonymity (synonymousness?), and some of them (Google, for example) weren't originals of that product type and just sort of came out of nowhere from way behind to achieve that identification. Fascinating to me trying to figure out how differences in categories, consumers, and companies contribute to those differences.
P.S. Jacuzzi
P.S. Jacuzzi
Vaseline. White-Out (may be spelled Wite-Out). Hi-liter.
Kool-Aid. Jell-O.
All sorts of fabrics, including Lycra, Nylon, Orlon, Spandex, and Velcro.
Frisbee.
(And we'd better not forget Spam!)
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Kool-Aid. Jell-O.
All sorts of fabrics, including Lycra, Nylon, Orlon, Spandex, and Velcro.
Frisbee.
(And we'd better not forget Spam!)
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