Sunday, December 03, 2006
Mark Drafty
Side note: sure, those Macintosh/PC ads are fun, but isn't the message they send ultimately "Macintosh, the computer for that smug annoying wuss from Ed"?
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I was at a branding seminar recently and the presenter was discussing those ads. He described the PC guy as "nerdy in a suit" and the Apple guy, he said, "Looks just like that guy there!" and pointed at me. So, apparently, I'm the brand.
Dude. Love the poem.
Too, I'm now a member of a department--nay, an entire field--that's dominated by Apple users. So I feel you. Blargh.
I had a roommate in undergrad who was fond of asking, What's the fastest a Mac can go?, to another friend of mine, who would answer, 9.8 meters per second squared. They thought it was hilarious.
Eventually I got sick of them and pointed out that 9.8 m/s^2 is the formula for acceleration, not speed, which ruined it for everyone and also provided them with incontrovertible evidence of my geekdom for use in future mockery... but that's another story.
Too, I'm now a member of a department--nay, an entire field--that's dominated by Apple users. So I feel you. Blargh.
I had a roommate in undergrad who was fond of asking, What's the fastest a Mac can go?, to another friend of mine, who would answer, 9.8 meters per second squared. They thought it was hilarious.
Eventually I got sick of them and pointed out that 9.8 m/s^2 is the formula for acceleration, not speed, which ruined it for everyone and also provided them with incontrovertible evidence of my geekdom for use in future mockery... but that's another story.
Perhaps I should translate that joke for the non-geeks: the fastest a Mac can go is 9.8 m/s^2, which is how fast it falls after you throw it out a fucking window.
But it isn't, really. That's just the rate at which it would accelerate.
By which I mean,
[thud]
But it isn't, really. That's just the rate at which it would accelerate.
By which I mean,
[thud]
I got the joke, but then I'm a giant nerd too (at least a recovering one).
The main thing that bugs me about the Mac ads is the blatantly misleading parts (which, admittedly, are about 50% of their material). "Yeah, you can't plug-and-play your digital camera with a PC!" Uh, really? Gee, mine seemed to. And the irony of the latest one that's slamming the PC for hard-selling itself is pretty funny.
On the other hand, I like the the PC being neurotic and/or resentful, mainly because John Hodgman is very funny (probably the best Daily Show correspondent right now).
The main thing that bugs me about the Mac ads is the blatantly misleading parts (which, admittedly, are about 50% of their material). "Yeah, you can't plug-and-play your digital camera with a PC!" Uh, really? Gee, mine seemed to. And the irony of the latest one that's slamming the PC for hard-selling itself is pretty funny.
On the other hand, I like the the PC being neurotic and/or resentful, mainly because John Hodgman is very funny (probably the best Daily Show correspondent right now).
Oh, I knew you'd get the joke. I was thinking about the many members of your audience who are cooler than us.
; )
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